Whether you’re an entrepreneur with an online presence or you’re overseeing a company website, driving more traffic to your site can increase brand awareness and potential revenues. In this article, we offer 26 effective ways for you to increase traffic to your website.
How to increase traffic to your website
No matter the size of your company, follow these 26 effective ways to increase traffic to your website:
1. Create the right content
Creating the right content for your website can help you attract the right traffic and visitors. To do this, make sure you understand your target audience and the types of visitors you want to attract. Then craft your content to meet their needs and interests.
2. Use paid advertising
Consider purchasing ads to drive even more traffic to your website. With paid advertising, you can use pay-per-click ads or retargeting ads that redirect to your website. If you have social media accounts, you can also run sponsored posts or display ads. When you use paid advertising strategically, it can help attract more traffic to your website overall.
3. Get your website analyzed
Consider using platforms that can analyze your website and identify how and when you're losing website visitors. Once you know this information, it's easier to increase views on your website.
4. Host a contest or a giveaway
Contests or giveaways are a quick way to drive traffic to your website. Not only do they help attract more visitors, but they also reward your followers. Consider hosting a giveaway or a contest on your social media account or through your email list. Also, make sure whatever you decide to give away is something your followers will want to receive. For example, if you have a clothing company, consider giving away a gift card to your store or a free clothing item.
5. Collaborate with an influencer
Consider collaborating with a well-known influencer. These individuals can help increase your brand familiarity when they post discount codes for your products or services, review your company or host a giveaway with your company's products.
6. Promote your content to your email list
Every time you post new content or have new products to offer, reach out to your current readers or customers on your email list. Self-promoting your content or products offers a quick way to boost views on your website. Your email list essentially provides you with repeat viewership you can rely on.
7. Engage with your community
Spend time increasing your brand recognition by engaging with your readers or customers on social media or through your website. The greater your brand recognition, the more views you'll have on your website. You can also consider implementing an engagement strategy to help you make the most of this tactic.
8. Post on social media at the right time
Make sure to post on social media during times of high engagement as this can then increase your website's traffic. Many websites inform you of the best days and times to post on social media according to your industry and your audience.
9. Consider video marketing
Consider implementing videos into your content strategy. Since many people enjoy watching videos, video marketing can help increase your website's traffic. Think of which of your posts would benefit from a video and create compelling footage that adds value to your website.
10. Write or publish guest posts
Consider writing a guest post on someone else’s website with a link that drives traffic back to your own site. To do this, find a website that aligns with your own audience, draft a blog post and write a pitch. You can also invite others to write guest posts on your website. Your guest host can then promote their appearance and drive more traffic to your site.
11. Repurpose your content
Instead of solely focusing on new content, aim to repurpose your old content, too. For example, you can take a popular blog post and make it into a video or turn a podcast into a blog post. Repurposing old content that has performed well in the past can help you drive continuous traffic to your website since you already know this content had success in the past.
12. Optimize your content with SEO
You can boost your traffic by understanding and using SEO (search engine optimization) techniques. SEO helps you rank higher on search engine results pages so your website is visible to a greater audience. You can optimize your website by adding relevant search keywords to page titles, headers, meta descriptions and URLs. Don’t overlook your technical SEO. Make sure your site is easy to navigate, links are in working order and you have met all the technical requirements of search engines.
Finally, you might also consider using SEO tools and platforms to identify what's working on your website and what you need to improve. These tools can also help you generate new content ideas and strategies.
13. Optimize your location
Search engines often rely on your social media profile pages, your local content and your links in order to provide search engine users with relevant search results. For example, when a web user searches "best clothing store near me," the results they get will depend on their location. To improve your local search rank, ensure you have the right name, address and phone number listed across all of your social media pages. You can also use tools to monitor your website's directory listings.
14. Implement backlinks
Another way to rank higher on search engine results pages and generate more traffic to your website is to have quality backlinks. In other words, your website needs to have some kind of authority in your field. If websites with high authority link to your site, it helps increase your own website's credibility. The more high-quality backlinks you receive from credible websites, the more you'll improve your search engine results page rankings and, therefore, your organic website traffic
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15. Include internal links
Include links on your website that redirect readers to another page on your website. Doing this keeps visitors engaged on your website. Besides, as visitors continue to click on the internal links you provide, they may turn into brand enthusiasts.
16. Use A/B testing
A/B testing helps identify which of your campaigns performs the best. Use A/B testing to gain insight into your audience. When you know more about your audience, it's easier to create targeted content in an effort to drive traffic to your website.
17. Grow your online community
Build an online community of brand enthusiasts to help drive traffic to your website. For example, consider creating a social media group for your followers or others in your industry with an emphasis on adding value to your community. Doing this allows you to link to your website and spread awareness of what you're doing in your industry.
18. Get media coverage
When the media covers your brand and shares stories about your products and services, it can help drive traffic back to your website. Make sure your marketing and public relations teams set you up for this type of coverage.
19. Determine your click-through rate
Your click-through rate determines who clicked on your post and actually read it compared to those who just viewed the link to your content such as in an email or an advertisement. Improve your click-through rate to boost your website traffic by writing quality meta descriptions and page titles that make readers want to click the link and continue reading your content.
20. Design a responsive website
Since many people view websites on their smartphones, it's important that your website can adapt to fit a variety of screen sizes. Having a responsive site helps improve your site's usability by loading faster and reducing its bounce rate.
21. Implement social share buttons
Make it easier for your readers to share your content and web pages on social media by implementing social media buttons. When your readers share your content on social media, your website will generate more traffic overall.
22. Incorporate multimedia
As you create content, implement multimedia where you can. For example, consider adding photos, videos or infographics to your blog posts to break up your text and give your content some color. Adding multimedia elements also attracts readers and makes your content more visually appealing, whether on your website or when it's shared on social media.
23. Produce evergreen content
Evergreen content refers to content that maintains its relevance no matter its original publication date. Whereas some content becomes outdated, evergreen content continues to provide value to your readers no matter when it was written. Create evergreen content for your website in order to receive continuous traffic and social media shares.
24. Create list posts
Many people prefer reading content with a list format since it's easier to digest. Aim to write some list posts on your website to cater to these types of readers. For example, you can create a list of the best pizza places in town or the best jobs in your city. Providing a number in your headline such as the "Top 10 Places To Visit in North America," can entice readers to click through and read your content since the number adds an interesting element to the topic.
25. Use a content calendar
Plan and keep track of your posts by using a content calendar. A content calendar lets you know what you're publishing, when and in what order. Using a content calendar ensures the consistency of your content strategy and allows you to publish posts at a steady pace, without overwhelming your followers.
26. Write engaging headlines
Strong headlines can draw traffic to your website. Since headlines and blog titles are the first things to appear on a search engine results page, it's important to create relevant and compelling headlines that web users will want to click on and spend time reading.
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